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| 1999
The decade's most unique publicity stunt: PRADA
on the high seas aboard the Luna Rossa
The fashion company's marketing strategy for 1999 was based
on combining the prestigious PRADA name with the world's
most famous sailing regatta. The unconventional move proved
a brilliant stroke, as anyone checking on the course of
the race or the performance of the Luna Rosa was greeting
simultaneously with the celebrated logo.
Fashion Benefit against the Use of Children in
Warfare
As is the case each year, the third edition of Moda in Galleria
was associated with a global social issue. Set within the
impressive context of the Galleria Principe in Naples, the
evening spotlighted the Campagna Stop all'uso dei Bambini
Soldato, an initiative determined to stop the use of
children as soldiers. The resulting presentation was the
most significant to date for this popular cause.
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| 2000
Olympics: High fashion at the Casa Italia
An azure-blue event in Sydney: "Italy, Fashion's Driving
Force". The fashion show held at the Casa Italia in
Sydney featured a number of the industry's biggest names.
Among others were Renato Balestra, Lorenzo Riva, Gai Mattiolo,
Egon Furstenberg, Anton Giulio Grande, Fausto Sarli and
Gattinoni, along with Roberta di Camerino and Aliero Martini,
representing prêt a porter. Supported by the Ministero
degli Affari Esteri in collaboration with the Istituto Italiano
di Cultura, hosted at the Casa Italia, Italian fashion enjoyed
its highest moment since the 1960's.
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| 2001
Roberto Cavalli boutique opens in Firenze
Cavalli's flagship store has sprouted up on via Tornabuoni
in one of Florence's most historic quarters. It is located
in the Palazzo Viviani, which for nearly a century housed
the Caffè Giacosa. The designer has preserved part
of the café, incorporating the original counters
into his own very individual decorating scheme: tiger-striped
floors and chocolates strewn everywhere (also zebra and
leopard wrapped…).
The Maestro Bids Adieu
On January 7th, 2001 at 12:00 French fashion design master
Yves Saint Laurent, left the world of Haute Couture. He
is perhaps best known for his 1971 "40" collection,
clearly inspired by the Great War, for posing nude for the
ads launching his perfume "Homme" or for the name
given his most famous perfume "Opium". With Yves
Saint Laurent's departure, the famous Maison shut its doors.
The final goodbye is scheduled for January 22, 2002, marked
by a last show and a collection that promises to be both
something altogether new as well as a retrospective of his
masterpieces.
Bed rest at Bulgari
Bulgari Hotel & Resort is born! This chain of luxury
hotels, managed by Luxury Group for Marriott International,
is stamped with the seal of elegance and quality in accommodations
and its Italian cuisine. The first Bulgari Hotels are scheduled
for London, Paris, New York and various island paradises.
Astronauts with Griffes: Alviero Martini
On April12, 2001 a fashion designer outfitted a group of
space men…
The astronauts launched from Cape Canaveral to join the
International Space Station (ISS) were dressed in outfits
by Alviero Martini. They wore ergonomic tecnocover shirts
and trousers with a "geo" motif.
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| 2002
Laura Biagiotti celebrates 30-year anniversary
Sweeping strides and soft steps swathed in airy veils and
supple furs….
Milano sounds a tribute to lightness and softness as Laura
Biagiotti celebrates 30 years in the fashion industry with
a splendid show. The models tread a bower of rose petals
dressed in delicate white cashmere and sweaters so soft
they slide strategically off the shoulder.
Fifty years of Italian fashion
"Fifty years of Italian fashion" is an exhibition
realized through the collaborative efforts of the Camera
Nazionale della Moda Italiana and the Ministero Affari Esteri
scheduled to go on a world tour, enlisting the cooperation
of many major high fashion and prêt-a-porter labels.
These stars of the Made in Italy movement are to be presented
by means of a graphic display illustrating development of
Italian high fashion from its birth in the 50's up to the
present day. A series of films are also featured, as well
as a selection of historic garments. Supporting the exhibition
is a fashion show providing a synthesis of the latest creations
presented by major designers.
News from Casa Armani
The famous designer has come up with a brand new suit for
the upcoming film 'The Tuxedo'. There's nothing really new
about a prestigious designer teaming up with Hollywood,
but for the first time, a Giorgio Armani tuxedo has been
given a leading role with Giorgio Armani Uomo for him and
Giorgio Armani / Emporio Armani for her. Supporting actors
include Jackie Chan and Jennifer Love Hewitt. The powerful
central figure is a classic one-button tuxedo in wool crêpe
with satin lapels worn with a classic tuxedo shirt and bow
tie. See you at the movies!!
from
1881 to 1998
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