Elio Fiorucci was born in Milano on June 10, 1935.
He started on his adventurous exploration of design at a very young age, searching out new products to introduce to the Italian market, always with a eye on tendencies emerging among young people.
His goal was to satisfy a restless generation's seemingly insatiable need for innovation and change.

His innate curiousity and ceaseless searching led him finally to open the Fiorucci Dept. Store in Milano's Galleria Passarella in 1967. His unerring ability to scope out new ideas, personalities, talents and styles was at once evident and undisputed.
He continued searching, sifting and sorting his way to national acclaim like a goldminer in a river bed.
His style proved to be in exact harmony with the spirit of the 70's: iconoclastic and carefree, colorful, sensual, seductive and unique. In just a few years, he had attained international recognition.
And how could he have done otherwise?
In his own words, "Fiorucci is for the individual; goes beyond all class distinctions, barriers and confines -- goes beyond any and everything which confounds freedom of expression and the desire for change."

Fiorucci's role in the area of creativity has, with time, become increasingly dominant to the point that his creations have evolved into veritible icons of our time, included in contemporary collections in the U.S. and England.

80's and more...