The time has come for men and women to explore their true identities! Italian designers have launched a number of new fragrances, distinctly male or female, to help them on their way. Original blending of traditional components has resulted in sweet, fresh and fragrant new scents.

Bulgari Eau Parfumée, For Men and Women: the base note of green tea combined with the other notes of citrus, jasmine, and Bulgarian rose create a freshness that evolves into a sense of well-being. For a more persistent note, try the Extreme fragrance.

Gucci Envy For Men: an oriental blend with a predominant scent of incense with ambergris and musk. For Women: The essential design of the elongated flask recalls this intensely fresh perfume with a white flower base.

Spazio Krizia For Men: A strong heart of vertiver, ambergris and sea musk beats in this flask! For Women: A gourmet note of honey and vanilla with a touch of coffee.

Dolce & Gabbana For Men: An explosion of freshness with a warm base. For Women: Identical bottle with a more floral scent, accented by a hint of green pear.

Anna Sui For Women: Both sensual and excessive, this cologne is a mix of the age-old scent of rose water with the spirit of spring blossoms.

GianMarco Venturi For Women: A rich and sophisticated floral bouquet. The metal and glass designer bottle is appealingly styled.

Mariella Burani For Women: Collection de Roses: Three limited edition fragrances with a jeweled stopper bottle.

Etro Patchouly, for Men: A sensual fragrance with a decidedly oriental flair!

Fendi Life Essence, For Men: A leitmotiv of bergamot and cedar gives this fresh bouquet direction.

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