|
Milano's younger, more trendy faction has recently
gravitated toward spending their evenings in any of a number of intimate
and "alternative" salons established by emerging designers in the
Porta Romana district.The atmosphere of the various venues is set
aglow by a delightful series of after-hour shows spotlighting the
versatility and power of Italian creativity.
Alterpoint in Milano's Via Cadore 2 pools the talents and resources
of several associations and design studios, organizing various night-time
events. In Via Friuli 26, the Zeta design studio opens its
doors to those looking to soak up a little creative atmosphere. In
a combination of design and refreshments, the Circolo della Comunità
Eritrea offers billiards, drinks and snacks on the first floor,
while the floor above houses Lo Studio, a fashion design studio
which erupts every June and July into a swirling whirl of fashion.
Number 26 constitutes a one-stop shop for a well-rounded evening:
good conversation, more than a hint of art, great clothes and, well,
just the right place!
What
characterizes these designer-entrepreneurs? An all-Italian creative
spirit, a gift for enterprise, healthy instincts and the willingness
to take chances! This is the driving force behind the young artists'
explorations of form, color and materials which have taken them beyond
established design, now often bogged down by repetitive projects.
A central figure on the new edge is Dennis Santachiara, winner of
a compasso d'oro for his "Pisoḷ", an inflatable mattress stored in
a colorful hassock.
The immediate relationship between objects and their function has
long-since been resolved. It remains to the young creative spirit
to let the essentially practical run a little bit wild! Warm and vivacious
colors are now on. Capricious designs now draw attention to even the
least significant accessories in an increasingly whimsical domestic
environment.
This "tactic" is justified in view of the fact that most of the articles
in question have been around for a long time, studied and reevaluated
by the best minds in design. What is left for emerging designers today
is to adorn the technology; to explore the aesthetic. However fanciful
the appearance, the underlying practicality behind these objects comes
through loud and clear in actually using them, as exemplified by Stark's
citrus squeezer for Alessi, the Newson doorstop, the Gurioli umbrella
stand and the brilliant lighter by Giovannoni.
|